Public affairs is a contact
sport -- it requires direct and immediate action, hands-on strategies,
and the ability to sustain the momentum necessary to generate results.
That is how Tugba Kalafatoglu & Associates
plays it and integrate media relations, grassroots, grasstops
and government advocacy into a focused campaign geared towards
influencing public policy initiatives. Whether they are not-for-profit
organizations, Fortune 500 or smaller corporations, or industry
or trade associations, clients have come to rely on Tugba Kalafatoglu
Associates 's ability to manage the public debate and to place
their interests at the forefront of policy development
Tugba Kalafatoglu & Associates specializes
in organizing and mobilizing third-party support for client
goals and initiatives at the international, national and local
level. From formal coalitions to broad-based consensus building,
TK utilizes its extensive contact base to generate support
among key-influencers, trade and business organizations, labor,
consumer and environmental groups, minority representatives,
faith based groups and other special interests. Our programs
have become a critical campaign tool for clients seeking to
impact congress, the executive branch, state legislatures,
administrations, regulatory agencies and the general public.
Improving upon traditional lobbying, Tugba Kalafatoglu
Associates has pioneered new ways of influencing public policy.
TK knows how to mobilize your constituencies, enlist allies
to work for your cause and get policymakers' attention. From
technology to finance and beyond, we'll help you shape the
debate and emerge with a positive outcome.
Media Relations/Image Building
Tugba Kalafatoglu Associates propels
the clients' messages to the forefront of the public policy
debate. We shape the messages that resonate
and reach the audiences that have an impact. With
strong relationships with key civic, business, trade and public
policy organizations throughout the world also allow the access
to important forums, providing additional venues to heighten
visibility among targeted audiences as well as media interests.
TK provides media and presentation training that
prepares clients for both print and broadcast interviews, and
to deliver their messages through methods that ensure
heightened, positive visibility.
Issues Management and Advocacy
An effective public affairs campaign must make
policymakers, influencers and constituents know precisely how
affect their lives. Through grassroots media, direct
marketing, online tactics and hard-hitting issue advertising,
Tugba Kalafatoglu Associates has successfully spread awareness
on issues .
An organization's reputation is the lifeblood
of its effectiveness, especially when it comes to influencing
opinion leaders. Managed properly, it can positively impact an
organization's financial, political or public affairs goals.
It is also a critical factor in how well an organization weathers
a crisis. Tugba Kalafatoglu Associates can provide a reputation
management strategy that will help protect your most valuable
asset and reach key stakeholders, such as consumers, communities
and public officials.
process can be like navigating a minefield if you haven't prepared
a solid strategy. With a convergence of competing interest groups
for every issue, the terrain can be unpredictable, and stepping
out of the pack requires a differentiator. Working as a complement
to your traditional lobbying operations, Tuğba Kalafatoğlu Associates
a legislative strategy that employs the full array
of public affairs and communications competencies you will need
Tugba Kalafatoglu Associates is
well known for solving the problems that keep clients awake at
night, and this is especially true of our Corporate Communications
practice. Companies and organizations consistently face opportunities
and challenges that can either enhance or impede their future
progress. Yet it is always an unwavering belief in that Companys
vision and strategy, and the capabilities of its leadership,
that sees them through. Our core services include; Executive
Branding, Authority/leadership positioning, ssues
Monitoring and Rapid Response, Crisis
Communications and Vulnerability Assessments, Restructuring Communications, Media
Relations, Key Influencer Relations.
When trouble hits, in just hours, or even minutes,
reputations can be made or broken. During this critical time,
a Company can create a meaningful bond with its customers or
sustain damage that is widespread and long-lasting. In some
cases, the damage is easily quantified legal liabilities, lost
productivity of a closed plant, orders cancelled. In others,
the damage to
a Companys reputation is beyond the measurement
of todays stock price or tomorrows order flow it is the difference
between prospering and surviving, or even going out of business.
Tugba Kalafatoglu & Associates prepares
with planning that impacts all corporate stakeholders including
consumers, employees, shareholders, government officials, NGOs
and community leaders. When a crisis hits, TK can react immediately
with a multi-channel and multi-discipline approach that addresses
each of these key critical audiences.
Of course, the best way to manage a crisis situation
is to avoid one. Finding vulnerabilities and designing strategies
to manage around them is one of the ways Tuğba Kalafatoğlu & Associates
can also help companies and organizations anticipate and defuse
potentially volatile situations. But if the unavoidable occurs,
we can help your organization quickly regain control by delivering
a strategy that redefines the situation on your terms.
The services include; Vulnerability
Assessments, Protocol Development,
Spokesperson Evaluation and Training, Issues
Monitoring and Rapid Response, Influencer